CHI HERBAL UNVEILS NATURAL PRRODUCTS TO SPEED RECOVERY AND HELP MAINTAIN OVERALL CONDITIONING

Herbal Formulas Allow Endurance Athletes to Speed Recovery Time, Prevent Injury, and Improve Conditioning

Sudbury, MA – November 16, 2005 – Chi Herbal, a provider of time-tested, natural products for athletes that speed recovery, prevent injury, and help maintain a healthy condition, today announced its full line of products and a new, revitalized Web site.

Dedicated to addressing the need to avoid injury and ensure better recovery from training and competition, the product line features topical formulas that help the body naturally balance joint, muscle, tendon, and ligaments stresses caused by the daily rigors of endurance training.

Particularly valuable for triathletes, marathoners, and cyclists because of their grueling workouts, the topical products are based on improving and balancing a person’s Chi (pronounced chee), an East Asian term for the life energy that flows through everyone’s body. When Chi, moves smoothly, your body stays balanced, readily heals itself and functions optimally. Blocked or stagnant Chi decreases ability and reduces strength, resulting in pain, injury or illness.

With 65 percent of runners injured every year and one running injury for every 100 hours of running (according to Medicine and Science in Sports and Exercise), every serious triathelete, runner, cyclist, and endurance athlete is bound to be sidelined by injury. The same study found that runners miss five to 10 percent of their workouts due to injury.

In fact, recovery is vital to athletes. “If recovery is insufficient, you'll break down more than you build up,” according to Bryan Heiderscheit, Ph.D., P.T., head of the University of Wisconsin Medical School Runner's Clinic.

Used consistently, Chi Herbal products, such as the Foot Energy Spray, will decrease soreness, reduce muscle fatigue, and help keep joints and muscles in top condition so injuries are less likely. The Athletic Herbal Wrap enhances the body’s natural ability to recover from common injuries, joint weakness, strains, and pulls. Chi Herbal products are available at www.chiherbal.com and other online retailers.

“Athletes have a need to be finely tuned, both mentally and physically. With the daily punishment of training, endurance athletes are seeking ways to stay healthy” said Brad Heilman, President, Chi Herbal, who is also a traditional martial arts instructor. “These effective formulas have been secret for centuries, but are now available to help athletes relieve pain and soreness, allowing for better and more consistent performance in daily training, races or other endeavors.”

For Rick Casella, a four-time Ironman finisher, Chi Herbal products have been a key component of his training regimen. “With Chi Herbal products, I am able to combat the stress and fatigue that long hours of training hands me. I get instant relief of the common aches and pains in the lower extremities associated with high mileage cycling and running,” he said. “I use the Foot Energy Spray after hard workouts so my legs feel fresh for the next training session the following day.”

About Chi Herbal
Chi Herbal provides all natural, time-tested herbal formulas for triathletes, marathoners, cyclist, and other elite athletes to help you recover faster, prevent injury and maintain a healthy condition longer. Made from the highest quality herbs , Chi Herbal formulas include Foot Energy Spray to reduce fatigue and soreness, the Athletic Herbal Wrap for use with injuries, chronic pain, inflammation, strains and pulls, and the Herbal Harmonizing Bath for overall recovery after strenuous training. Chi Herbal products are available at www.chiherbal.com and other retailers.